//FLOMAD
Flomad’s AI-powered travel agent was created to ease the burdens associated with travel for all users. By using a mixture of large language models (LLMS) and travel databases, we envisioned a “one stop shop for travel”.
Flomad’s AI-powered travel agent was created to ease the burdens associated with travel for all users. By using a mixture of large language models (LLMS) and travel databases, we envisioned a “one stop shop for travel”.
SERVICE AND OFFER
UI/UX Design
UI/UX Design
Product Design
Product Design
PROJECT DURATION
3/2024 - 6/2024
3/2024 - 6/2024
MY ROLES
Lead UX Designer, UI Designer, UX Researcher
Lead UX Designer, UI Designer,
UX Researcher
Lead UX Designer, UI Designer, UX Researcher
01GOAL
01GOAL
FLOMAD's main goal is to make the user’s travel experience stress-free and memorable. The primary target audience would be people who travel often, or the general public.
FLOMAD's main goal is to make the user’s travel experience stress-free and memorable. The primary target audience would be people who travel often, or the general public.
02PROBLEMS
02PROBLEMS
When it comes to traveling, talking to a friend or travel agent provides more personal insights into a location, unlike researching information yourself. And with the expanding limitations in technology, researching everything yourself becomes a hassle. Below are reasons why current solutions remain ineffective.
When it comes to traveling, talking to a friend or travel agent provides more personal insights into a location, unlike researching information yourself. And with the expanding limitations in technology, researching everything yourself becomes a hassle. Below are reasons why current solutions remain ineffective.
LACK OF COMMUNICATION
LACK OF COMMUNICATION
Current travel solutions don’t converse with you, unlike a friend or travel agent would.
Current travel solutions don’t converse with you, unlike a friend or travel agent would.
INCOMPLETE ITINERARIES
INCOMPLETE ITINERARIES
No solution able to create an itinerary for all components of a trip. (flights, bookings, activities, etc)
No solution able to create an itinerary for all components of a trip. (flights, bookings, activities, etc)
TEDIOUS
TEDIOUS
Planning/booking through multiple platforms is exhausting, disjointed, and time-consuming.
Planning/booking through multiple platforms is exhausting, disjointed, and time-consuming.
03DESIGN
03DESIGN
EARLY IDEATION
EARLY IDEATION
Wireframes of a typical user’s journey were created, which listed functions/prompts they would be met with. This would act as the primary user flow.
Wireframes of a typical user’s journey were created, which listed functions/prompts they would be met with. This would act as the primary user flow.
WIREFRAMES & MOCKUP
WIREFRAMES & MOCKUP
USER TESTING
USER TESTING
For user feedback, we held meetings with potential users and gained insights and compiled into three main points. After the meeting, I ideated another user journey map to find solutions to these points.
For user feedback, we held meetings with potential users and gained insights and compiled into three main points. After the meeting, I ideated another user journey map to find solutions to these points.
The insights gathered were:
The insights gathered were:
LOW-MOBILITY ACCESS
LOW-MOBILITY ACCESS
Some users that were handicapped (elderly, disabled, etc) had concerns about safety management, and how the app would balance effectiveness with safety.
Some users that were handicapped (elderly, disabled, etc) had concerns about safety management, and how the app would balance effectiveness with safety.
TOUR GUIDES
TOUR GUIDES
Built-in tour guides would significantly help the user experience by giving live updates and feedback and/or heads-up information about a location beforehand.
Built-in tour guides would significantly help the user experience by giving live updates and feedback and/or heads-up information about a location beforehand.
LANGUAGE TRANSLATOR
LANGUAGE TRANSLATOR
A common problem found in those who travel, language and communication should be a primary focus for travel tools. In the future, maybe voice and audio will be implemented.
A common problem found in those who travel, language and communication should be a primary focus for travel tools. In the future, maybe voice and audio will be implemented.
After the meeting, I ideated another user journey map to find solutions to these points. Below shows how a user would approach a "tour-guided experience" supported with low-mobility access. Along with language translation already being considered, this mobile experience would be very similar to web.
After the meeting, I ideated another user journey map to find solutions to these points. Below shows how a user would approach a "tour-guided experience" supported with low-mobility access. Along with language translation already being considered, this mobile experience would be very similar to web.
Users
04USER CONSIDERATIONS & PSYCHOLOGY
04USER CONSIDERATIONS & PSYCHOLOGY
COGNITIVE OVERLOAD
COGNITIVE OVERLOAD
Traveling in general uses an extensive amount of processing power, leading to stress, fatigue, or abandonment in the worst cases. With the high stakes on the line (pricing, time/resource commitment), this is a main area with the most friction. FLOMAD attempts to navigate this through its travel agent, who is able to take all a user's preferences and transform it into a preferable itinerary.
The app focuses on designing for the 3 theoretical psychological needs known as autonomy, relatedness, and competence, also known as the self-determination theory. When these needs are met, motivation is heightened, which I believe is particularly important for NERO.
TRANSPARENCY & TRUST
TRANSPARENCY & TRUST
Often overlooked, transparency on travel tools can make the decision process much easier to digest. By building trust, we can be sure of two things:
Often overlooked, transparency on travel tools can make the decision process much easier to digest. By building trust, we can be sure of two things:
Users can reach a decision quicker
Users are more likely to come back and reach out to others